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Memphis unobtrusively combines the two components of modern industrial forms: practicality and beauty
We should think that no more need be said after Walter Kaech and rhythm and proportion and lettering
Amsterdam had its own Art Nouveau variant
It’s letterpress
Advertising Display (April 1934) VeatchDrop Memphis unobtrusively combines the twoThe more varied ones resources, the more resourceful one can be. So sayeth us as we type nonsense about this issue of Advertising Display that we got from Louise Filis office. This design mag is loaded with 1930s ads which show diverse methods of productionas long as one considers the infinite possibilities of a hand to be diverse. Theres lots to look at and learn from and steal in this issue. To prove it, this copy has a few clipped pages as clearly
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